We take a look at the best social bookmarking sites to help increase your content exposure and boost your marketing strategy efforts.
Social bookmarking sites are sites on which Internet users share their web pages, articles, blog posts, pictures and videos. There are many advantages to submitting your content to one (or more) of these sites. For one thing, they help increase your brand awareness.
The more people gain access to your great content, the more likely it is that your content will go viral.
These sites also help in indexing your blog posts more quickly and increasing your website traffic. Any SEO company will be familiar with this strategy and will use it as part of their marketing strategy.
Popular Social Bookmarking Sites
Let’s start with the big one (and one person may not have much connection with social bookmarking). Twitter is an excellent tool for this and you can achieve this in a few ways.
First of all, posting links, pictures and content with your account means that you have technically bookmarked them. You can go back through your account to find things again.
On top of that you can also use the ‘Like’ button for some tweets. Many people use a lot of interesting things that they find and go back to them in the future.
Pinterest goes for the “show, don’t tell” approach to marketing and with 70 million users, it has been very successful. Most of its users (80 percent) are women and 42 percent of US adult women have online accounts.
More than half of daily users consult the site before making a purchase decision in the store, and the average order for visitors referred by the site is $ 58.95.
StumbleUpon is a large social bookmarking site. Whenever you bookmark something you can add additional details, such as what kind of content it is and its subject.
It comes with a great toolbar to simplify this process. It also allows users to register their own interests and show relevant content presented by others.
Dribble is an excellent (and beautiful) bookmarking site aimed at designers. Not only is this a great place for inspiration, if you are a designer, or have a design team, this is a great place to get traffic to your site.
A good idea to get some traction would be to encourage your design team to get involved. If they have some downtime, see if they put together something unique and interesting to go to Dribble. This is the perfect way to showcase your team.
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Pocket is a really well designed social bookmarking site. It comes with an app for pocket luggage as you go, allowing you to return to the site all the time. You can also search with interest to find interesting things.
This means that adding your content to the site gives people an extra income to search for it. With over 22m users it is not meant to be sniffed at.
Digg has changed a lot over the years. Previously it was more like Reddit where the front page was curated through the users of the site. It is now done by editors, but retains its bookmarking function.
Digg can be a great place to find new content and organize it through your profile. Be careful though, this can be quite addictive.
Reddit is the self-styled ‘front page’ of the Internet. Users submit links to stories, pictures or videos that they find interesting and other Reddit users can either upvote or downvote these submissions.
By upvoting, commenting, or downvoting, you can create a list of bookmarked content. This is a great way to promote your content. If you want to do this, check out our piece on subredit analytics.
Slashdot runs user-submitted news stories (with appropriate links) on Linux, computer hardware, devices, games, cloud, mobile, storage, security, management, book reviews, and more. See the guidelines presented for details.
9. We Heart It
We Heart This is a bit more specific. It is mostly associated with visuals – including pictures, GIFs, and videos – alone and also serves as a social network. But it now allows you to submit articles in a similar way. We Heart places itself as a place to find inspiration.
The site has 45m users, so it is worth using. You can collect your luggage and see some good levels of traffic.
Scoop. It caters to professionals, business and nonprofits and corporations. The site has over 1 million registered users, while not the largest site on this list, it still received substantial viewership. Choose one of the free or paid plans, depending on how many topics you want to post.
If you are going to use social bookmarking sites as part of your marketing strategy, do not ignore the ‘social’ part.
A good online neighbor and “pin” other users ‘content, RT other users’ content be interesting and participate in discussions.
The more generous you are, the more you will find that other users will return the favor with your interesting content.